|
We speak English - not techno-babble. Contact
Us
How do you know if your site needs a redesign?
Signs It's Time
To Redesign Your Website
|
Designing your first website is a stressful undertaking. It requires you to
dig deep into your Arabian business in order to write the copy for your site.
You need to work with a designer and go through the process of creating a
site that looks unique and works well. Plus you'll end up investing a lot
of time, energy and money. And finally, after all that, you're finished and
it's time for the site to go live. What a relief!
Many Arabian business owners go through this same process.
By the time the process is finished, many entrepreneurs are very glad that
it's over - and don't want to do it again anytime soon.
Unfortunately, web sites don't last forever. Even if you plan
your site to work for the current vision for your Arabian business, you can't
accurately account for the entire future of your business.
Eventually you'll have to make some changes to your website.
Some of these changes can be accomplished with simple maintenance, and by making
updates to your site. But there's only so far that patching and revising your
current site can go. If your site is particularly outdated, or if it's not
working well for you, it's probably time to consider a full-scale site redesign.
Some signs that it's time to redesign your site include:
Your Arabian business Has Changed or Grown
If your Arabian business is no longer the same as it was when
you designed your site, chances are that you should redesign your website to
reflect that. If you've only had a few small changes, you might be able to
just update your current website. But, if you've changed your Arabian business
direction, decided to provide new bloodlines or services, or if your farm has
grown significantly, it will pay off to redesign your site. Reconsider how
the changes to your Arabian business should be reflected or addressed in the
structure, design and strategy behind your website.
Your Site Looks Like It Was Designed in 1995
Some signs of an outdated web site include:
chunky, slow-loading graphics, old-style "framed" coding, where the
site is divided up into panes that load separately, little animated cartoon
clip-art throughout the site, and text created as images instead of in HTML.
Having any of these on your site could reflect poorly on your Arabian business,
making you look 'behind the times'. It can also make you look like you don't
care enough about your Arabian business or about technological advances to
keep abreast of them. Keeping your farm’s website looking modern will
improve its credibility. We normally re-design ours every year!
The Information on Your Site Isn't User-Friendly
If you cringe when you read your site text, or if you regularly
get questions on your site text from visitors, re-structuring your copy or
rewriting it can help to fix these problems. If you've been adding to your
site over time and the navigation has become unwieldy or confusing, restructuring
your navigation could be another pressing reason to redesign your site. You
want visitors to be able to easily find their way around your site and to be
able to access all the information you have within a few clicks. Laying out
your site to make that possible can make your visitor's experience on your
site a lot easier.
You Apologize for the Site When Referencing It or
Handing Out Your farm business Cards
Your site should be a source of pride. It should provide your
clients and prospects an easy way to get a lot of information about your Arabian
business. And, if you have to apologize for out-of-date information, broken
images, poor design, difficult navigation or anything else on your site, it
makes you look unprepared and unprofessional. Make sure your site is in top
shape and looks impressive, so your clients believe your Arabian business is
in good shape too.
You're Not Getting Good Results in the Search Engines
Poor rankings in the Search Engines can be
a result of not optimizing your site well. Poor search engine ranking can also
be a result of bad design choices or coding on your site. Make sure that your
site isn't designed using frames and that the text is coded in HTML. Flash
sites are also more difficult to optimize for Search Engines. We can help you
get found!
It's Not Bringing in inquiries and Helping You to
Make Sales
If your site was designed long ago, then there's a good chance
that it was designed as "brochure ware". This means that the site
was designed just to act as an online brochure. This was very common a few
years ago, when web sites were new. But recently Arabian businesses have realized
that a website can do a lot more than just impersonate your brochure - it can
help you close sales, bring in new prospects and make your Arabian business
easier to run. To bring in more inquiries and make more sales include the following
when you redesign your site:
-
Calls to action to encourage your visitors to take specific
actions - like purchasing a horse, contacting you, or signing up for a newsletter.
-
Forms, scripts, or programs to make your Arabian business
easier - like contact forms, online forms and contracts, and an autoresponder
email series that can help you keep in touch with your clients and prospects.
Including a shopping cart or Paypal buttons on your site can also help you
to make more sales without any additional work.
-
Downloadable information packets, articles, questionnaires
and white papers can answer a prospect's questions about your products or
services and help them to move closer to buying. And, if you require the
prospect to enter their email address or other contact information, it can
help you to grow your prospect list as well. These are just a few of the
functions that your site can perform for your Arabian business. To get ideas
for other ways that your site can help you improve your Arabian business,
look at the other sites that you visit and note the functions they perform.
Your Site is Costing You a Fortune to Update
If you're racking up huge bills because of changes and still
have a lot to go, it might be time to consider a whole site redesign. Make
a list of everything that you want to do on your site and consult a web designer
about redesigning your site with those changes in mind. Often, if you have
extensive changes to make to your site, it can be less expensive to just start
over.
If your site has any of the problems mentioned here, it's
time to redesign. The steps needed to update and revise will differ depending
on the problems and issues that your site has - you may not have to start from
scratch. But, do make sure that you address all of the problems that your site
has so that you won't have to redesign again any time soon!
We have web redesign special on now. It may less expensive than you think.
We can show you dramatic examples of some we have done with before and after
looks. You will be amazed!
Our Evaluation
We can provide a detailed, written evaluation of your web
site. Each page will be evaluated, giving you recommendations for increasing
traffic and sales. If you hire us for the re-design, the evaluation will be at
no charge.
Promotion
We offer various promotional packages
that are tailored to your requirements. We can submit your web site to the
top search engines on a weekly, bi-weekly, or monthly basis, providing you
with a detailed written report of your standings and what needs to be done
for improvement.
Re-Design Costs
Read on our web hosting specials
Contact us for more info
| 
